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Last updated: 29 July 2026

Privacy Policy

SumukhAI ("we," "us," "our") provides AI-supported workflow tools for founders and small businesses, including the SumukhAI web app at app.sumukhai.io and its GA4 Weekly Report tool. This policy explains what data we collect, how we use it, and the choices you have – including how we handle any data accessed through your Google Analytics account.

On This Page
Information We Collect How We Use Information Google User Data & Limited Use Data Storage & Security Data Sharing Data Retention & Deletion Your Choices & Rights Cookies Children's Privacy Changes To This Policy Contact Us

1. Information We Collect

When you use SumukhAI, we collect:

  • Account information: your full name, email address, WhatsApp number, and a securely hashed password, provided when you sign up.
  • Business information: the name, category, and city of each business you add to your dashboard.
  • Google Analytics data (only if you connect it): when you click "Connect Google Analytics" on a business, we request read-only access (the analytics.readonly scope) to your Google Analytics 4 property through Google's OAuth sign-in. We store the resulting refresh token so we can retrieve your analytics data on an ongoing basis to generate your reports. We do not request or receive access to edit, delete, or manage your Google Analytics account, and we do not receive your Google password.
  • Report preferences: which metrics you choose to include (users, sessions, conversions, top traffic sources, top pages), which day of the week reports should be sent, and up to two email addresses you designate to receive them.

2. How We Use Information

We use the information above to:

  • Create and secure your account and let you log in
  • Let you add and manage multiple businesses on one dashboard
  • Retrieve the Google Analytics metrics you've selected and generate your weekly report
  • Send that report to the email address(es) you specify, on the day you choose
  • Respond to support requests you send us

We do not use your data to train AI models, and we do not use your Google Analytics data for advertising purposes.

3. Google User Data & Limited Use

SumukhAI's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Specifically: data we receive from your connected Google Analytics account is used only to generate the weekly report you've configured, is only accessible to you and to SumukhAI systems and personnel who need it to operate the service, and is never sold, never used for advertising, and never transferred to third parties except as required to provide the service you requested (for example, our hosting and database provider, described below).

You can revoke SumukhAI's access to your Google Analytics data at any time from your Google Account permissions page, or by contacting us to disconnect a business.

4. Data Storage & Security

Your data is stored with Supabase, our database and authentication provider, on servers located in the Mumbai (ap-south-1) region. Passwords are hashed and never stored in plain text. Access to your businesses, report preferences, and connected Google Analytics tokens is restricted at the database level so that only your own logged-in account can read or modify them.

5. Data Sharing

We do not sell your personal data. We share data only with the service providers required to run SumukhAI, currently:

  • Supabase – database, authentication, and storage
  • Google APIs – to retrieve the Google Analytics metrics you've authorized
  • Vercel – application hosting

6. Data Retention & Deletion

We retain your account, business, and report preference data for as long as your account is active. If you disconnect Google Analytics from a business, we delete the stored refresh token immediately. If you'd like your account and all associated data permanently deleted, contact us at the email below and we will complete the deletion within 30 days.

7. Your Choices & Rights

You can, at any time: update your business details, disconnect Google Analytics from any business, change your report preferences, or request a copy or deletion of your data by contacting us.

8. Cookies

SumukhAI uses only the essential cookies required to keep you securely logged in and to complete the Google connection process. We do not use advertising or cross-site tracking cookies within the app.

9. Children's Privacy

SumukhAI is intended for business owners and is not directed at children. We do not knowingly collect data from anyone under 18.

10. Changes To This Policy

We may update this policy as SumukhAI evolves. Material changes will be reflected by updating the "Last updated" date at the top of this page.

11. Contact Us

Questions about this policy or your data? Email us at twinkleparte@sumukhai.io.

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Built with love in India. Supporting women entrepreneurs worldwide.

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