The Founder

Twinkle SP

Founder & Growth Strategist · Mumbai, India

I've spent the last 5 years deep inside D2C brands, consulting companies, and B2B businesses working across SEO, marketing strategy, AI adoption, and business growth. I've seen what moves the needle and what wastes time.

SumukhAI isn't just a business. It's a mission. Search and discovery are changing faster than most businesses can keep up with, and I built SumukhAI to make sure founders, their teams, and especially women entrepreneurs, are the ones showing up, not the ones left behind.

My goal is to build an ecosystem where women can learn technology, understand business deeply, and grow into financial independence. That's what gets me out of bed every morning.

Outside of SumukhAI, I'm also a published author, a discipline with its own kind of experience that shapes how I think about narrative, positioning and the story behind every brand I work with.

Years of experience

B2B + D2C

Both worlds

Capability pillars

100%

Women-led business

Why Work With Twinkle

5 years. Two worlds.
One clear mission.

Years of hands-on experience

Working inside D2C brands, B2B companies and consulting firms across SEO, marketing strategy and AI adoption.

B2B + D2C

Both business worlds

A rare ability to work across product brands and service businesses, understanding both customer acquisition and business operations.

Capability pillars

Search Visibility, AI Visibility, Brand Trust and Digital Experience, connected into one system, not sold as disconnected pieces.

Journey

2019

Started in Digital Marketing

Began working with D2C brands on SEO, content and performance marketing. Saw firsthand what separates businesses that grow from those that don't.

2021

Expanded to B2B and Consulting

Took on consulting projects working with B2B service businesses on lead generation, sales pipeline and marketing strategy.

2023

All-In on AI

Went deep on AI search, automation systems and how discovery itself was changing. Started building AI-aware strategies for marketing and visibility.

2024–Now

Founded SumukhAI

Built SumukhAI to help founders, their teams, and women entrepreneurs be found, recommended and chosen, across India and the world.

Mission, Perspective & Vision

"AI should not make businesses harder to find. It should make it easier to be found, recommended and chosen, while people stay in control."

Mission

We help brands appear where customers now discover, evaluate and choose them, across search, AI answers and reputation.

My Perspective as Founder

Start with the customer journey, not the tool. The problem comes first; AI is only useful when it improves how you're found.
Credible beats hype-led. No promises of #1 placement in ChatGPT, Gemini or Perplexity. AI visibility changes by prompt, model, location and time.
Trust supports discovery. Reputation isn't a stand-alone repair job. It's the layer that makes visibility convert.

Long-Term Vision

Beyond SumukhAI's current offer, my longer-term goal is building an ecosystem where women entrepreneurs learn technology, grow their businesses, and achieve real financial independence in the AI era.

Twinkle SP

5 years. Two worlds.One clear mission.

"AI should not make businesses harder to find. It should make it easier to be found, recommended and chosen, while people stay in control."

See how visible your business is today.

5 years. Two worlds.
One clear mission.